In today’s nascent knowledge-society, individual knowledge-workers need to create a body-of-work. This body-of-work can serve as the basis for personal branding. Web 2.0 paradigms provide an ideal platform for creating mind-share for this body-of-work, helping an individual to connect and integrate with a community.
This page tries to be a live chronicle of the personal branding process using Web 2.0. A self-feeding loop exists between this page and six ongoing Case-studies to make this a living guide, extracted from life itself.
In today’s nascent knowledge-society, thought-capital is a corporate’s most valuable asset. Corporate branding exercise in a knowledge-based economy is perforce based on a living thought-capital. Web 2.0 paradigms provide an ideal platform for mindshare-creation and consequent corporate branding.
